Review, anthology and some information for Apps and ecosystem of iPhone from Japan

Friday, March 6, 2009

Minimum dance moves Japanese

UNIQLOCK price: FREE! developer: UNIQLO CO,. LTD. size: 154MB iTunes
UNIQLOCK is simple clock application shows time and movie. Every 10 second, typography and beauty girls minimum dance sequence loop by 5 seconds turns.
Developer company is UNIQLO. Well know as Japanese casual clothing maker. UNIQLOCK is advertisement application promoting new lightweight fabric HEAT TECH.
Releasing UNIQLOCK surprised Japanese companies rather than famous Chanel's promoting app. One of the most succeed Japanese company UNICLO's quick approach to iPhone knocked Japanese prejudice, because many company doubt Apple and iPhone business in Japan. In fact, I have some experience that person directing company changed opinion after I showed UNIQLOCK.
With having strong sympathy and feel something related with Japanese ones, almost Japanese company think they have no relationship with oversea companies like Google, IBM, Oracle and Apple even if it actually affected.
If you're working in advertisement or graphics in Japan, I suggest install UNIQLOCK though you don't boot for yourself, in order to show your client. With talking, taking out iPhone from pocket, "Yes this is iPhone, BTW, do you know that UNIQLO does promoting HEAT TECH on it? ...". Modern style movie and easy-listening music have no extra message and you are able to build various opinion with it. More quality, simplicity, Japanese Zen style and so.
If only I say that real UNICLO store is not so cool instead.

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Taiyo Fujii,
Novel writer, 35th Japan SF award.